Cornerstone Pilates: a studio brand, built end to end.

IDENTITY & WEB

Designer and builder · Owned brand identity, visual direction, and the full site · Adobe Creative Cloud, Squarespace · Cornerstone Pilates, Jersey City

A community-centered reformer Pilates studio in Jersey City. I designed the identity and visual language, then built and launched the site itself. One person from mark to live page.

Website homepage for Cornerstone Pilates showing a woman in a Pilates pose in a studio with a mirror and warm lighting, with navigation options like Home, Schedule, Pricing, FAQs, Events, We're Hiring, and buttons for View Schedule, Memberships & Pricing, and Join Our Mailing List.

Brief

A new studio needed an identity and a site that felt calm and welcoming rather than performance-driven, and that could get a first-time visitor to book.

Direction

Warm neutrals, generous space, and quiet type. The line "move with grace, build with strength" set the tone the whole system had to hold.

Build

Designed the identity and visual language, then built the site in Squarespace with scheduling and memberships wired through Arketa.

Result

A live studio site where booking, pricing, classes, and policies each sit one click from the home page.

Wordmark

Text reading 'Cornerstone Pilates'

icon

Large dark green logo with overlapping letters 'G' and 'P' on a black background.

Colors

WHOLE, NOT A SLICE

Most professional work is a piece of something larger. This one is complete: identity, layout, photography direction, and the built site, all the way to a page someone can book a class on.

The site is live at cornerstonepilatesjc.com.

SEE BELOW FOR WAYS I’VE INCORPORATED CORNERSTONE

PILATES BRAND STYLE INTO ACTUAL SOCIAL POSTS

Event poster with purple background, featuring elegant cursive and block text promoting a Pilates class on Saturday, April 11th at 9:30 AM at Cornerstone Pilates, hosted by Grounded Paper Co., encouraging reflection, reset, and moving with intention.
Text on a textured background discussing foundational Pilates exercises, including flow, sculpt, jumpboard cardio, and emphasizing core principles like breath, alignment, and controlled movement.
Promotional poster for free Pilates classes on June 19th from 2 pm to 6 pm, featuring a person holding a green exercise ball with hands wearing white patterned gloves, and the text 'Move in Freedom' in large brown letters, surrounded by decorative te
Text on a textured background indicating practice options such as Foundations, Flow, Sculpt, Jumpboard, and Cornerstone Pilates.
Colorful background with overlaid text promoting the opening of a new location in Jersey City in Spring 2026, with motivational phrases about movement and strength.

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